What goes on sale today

Season ticket packages — all 20 rodeo performances, your same seat every night. This is the moment committed Rodeo families lock in, and it’s also the moment smart Houstonians do the math: you don’t have to use all 20 nights to come out ahead.

Buying? Know the ladder before you commit

Season seats are sold by section tier — where you sit changes everything about the value. Our Rodeo seating chart guide breaks down every level, and the premium seats guide covers Chute Seats, Champions Club, Action Seats and the rest of the hospitality ladder.

Season ticket holders: the nights you skip can pay for the season

Nobody uses all 20 nights. The lineup doesn’t even drop until January — but premium nights sell strongest early. If you know you’ll have extras, plan the resale now: our Rodeo seller hub covers how it works, and your first regular-season sale is commission-free. Hold a suite? A couple of premium nights can pay for the whole season.

Frequently asked questions

When did Houston Rodeo 2027 season tickets go on sale?

August 4, 2026 at 10 a.m. CT, direct from the Houston Livestock Show and Rodeo. The 2027 Rodeo runs March 2–21 at Reliant Stadium.

When do individual Houston Rodeo 2027 tickets go on sale?

Individual performance tickets go on sale after the concert lineup is announced, typically in January 2027. Our sale calendar tracks every date.

Can I sell the Rodeo season ticket nights I can’t use?

Yes — season ticket holders resell individual nights every year, and premium nights (big artists, weekends, finale) sell strongest. We handle the entire sale for you, and your first regular-season sale is commission-free. Call or text (832) 278-1984.